Wednesday, November 7, 2012

Behind the Bookcovers: Insider Tips for Christian Writers

Treasuring Grace is a Christian themed book that was published by Healthy Life Press. Being a first time author makes it hard to break into the writing business and the Christian market, although growing, makes it even harder. We know there are a lot of you in the same boat, with great ideas, inspired story lines, but not really sure where to go with your manuscript or how to take the next step.  
We asked our publisher at Healthy Life Press some questions about breaking into the Christian Publishing business (referred to a CP in the future) and wanted to share his valuable information with you here. We are sure you'll find it fascinating and helpful.

Q:  I have written my book and have used the Kindle e-book uploading software to put it online. What more can I do to promote my book and get it to sell?

A:  Purchase read, and re-read, and implement the advice in the book Platform, by Michael Hyatt.
Read more about this book in this article by the Christian Post: 


Michael Hyatt Shares Blog and Social Media Tips in 'Platform' Book

Life in this fallen world is hard. It's easy, at the end of a long day of ...

By Katherine T. Phan , Christian Post Reporter
May 23, 2012|2:02 pm

Michael Hyatt, chairman of Thomas Nelson publishers and an influential blogger, built his large online audience using blogs, Twitter and Facebook. He is now passing along marketing tips and techniques that he has learned over the past eight years in his latest book Platform: Get Noticed in A Noisy World.

Hyatt argues in the book that in today's crowded marketplace compelling content is no longer enough for someone to get noticed. As a former CEO of Thomas Nelson, Hyatt had to turn away authors and writers with brilliant material because they didn't have a platform to market their message.

"Content was king still but platform had become queen," he told blogger Brad Lomenick in a recent interview.
Without a platform, even a great message or product can get lost amid all the "noise" created by other competitors and distractions, according to Hyatt.

Platform serves as a step-by-step guide on how any author, business owner, sales people or pastors can build a platform or expand an existing one using blogs and social media.

"This book is a for someone who has anything to say or sell," said Hyatt.

The book is divided into five parts / steps:
• "Part One: Start with the Wow" talks about how to make a compelling product by making sure the experience of the user exceeds the expectation.
• "Part Two: Prepare to Launch" helps the reader create a mindset to succeed by having clear goals and team.
• "Part Three: Build Your Home Base" teaches a reader how to draw and build an online audience through blogs.
• "Part Four: Expand Your Reach" gives the ins and outs to using Twitter and Facebook.
• "Part Five: Engage Your Tribe" is on how to monitor comments and follow up with blog readers.

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